Why Stage Your Home in a HOT Market?
“They say a picture is worth a thousand words. In real estate, pictures can be worth thousands of dollars!”
~Bobbie McGrath/Successful Staging
In a sellers’ market, many people question the need to stage their home before it enters the market as homes are selling quickly and for “good money” with little or no preparation. Competition is such that offers can be made without the buyer having ever setting foot inside the property. Multiple offers become commonplace.
So why take this extra step?
Because the additional money left on the table is YOUR money!
Studies show that potential homebuyers often begin their home searching journey by looking at listing photos well before they ever take their first steps towards actually entering the market.
What do YOUR listing photos say about YOUR property?
Home staging is not about making the house look pretty. It’s about making it marketable. Buyers are looking for value in a seller’s market. They are looking for justification in their offering those above list price offers. Oftentimes they are discouraged at the state of the homes they have been searching through. Why not position your property in such a way that potential buyers are actually eager to submit their above ask offer as quickly as possible as they have fallen in love with your place the moment they see your listing photos?
So what is the formula for strong marketing photos?
Professionally Assisted Staging + Professional Photography + Promotion = Successful Sale!
Within our Purposed Networking Group this formula is well understood. Lee Goldstein of InTrust Realty utilizes the services of Charlie Dickens of Charles Dickens Photography and my company, Successful Staging for his listings. Lee’s insights of current market conditions, pricing and negotiation skills, combined with the outstanding presentation created through staging and captured by Charlie’s exceptional photos is a proven formula for success.
Effective home staging focuses on highlighting the fixed assets of the house (walls, floors, trim, views, square footage, etc.) through the use of furniture and accessories to create identity and value for each room. I specialize in working with sellers who are living in their homes when they enter the market utilizing the items they already have for the staging process. I bring buyer’s eyes, as well as the camera’s perspective, to every square foot throughout the property. The goal is to create a strong right and left margin and open foreground for every photo. Understanding the use of color, furniture placement, and accessory editing/placement is key to creating not only a strong photo composition but creating an inviting environment when potential buyers actually tour the property. It is the understanding of these principles, while working within the seller’s timeframe and budget, that allows the staging process to create incredible results.
So where are you going to spend your time, money and efforts before entering this highly competitive Triangle market?A professional home staging consultation can be the first step toward drawing out every penny of equity hidden throughout your home. The resulting marketing photos will showcase how a successful staging will lead you to a successful sale!
A disorganized back hallway and drop off zone was transformed into an inviting pool changing space enhancing the lifestyle this home provides. Elevating the space by providing it with an identity increased the perceived value of this overlooked square footage.
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This was an estate sale where we utilized what the homeowners provided within the home with a few accessories brought in as part of the staging process. During the initial consultation, it was discovered the carpet covered the hidden gold of warm hardwood floors. Paint color, furniture placement and use of color brought this home to life. Another truly Successful Staging!